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Table of Contents
⚡ This Week’s Big Charge
💡 How It’s Electric Figured Out Big-City EV Charging
Even if new EV sales cool off in America without tax credits, over 1 million EVs were sold in the U.S. through September alone. Used EV sales continue to surge. There are now about 6.5 million EVs registered on U.S. roads.
All of those people need places to charge, and all of them will for a long time—and in many cases, without a home garage.
One of the more interesting companies tackling this problem is based in New York City, a place with (unfortunately for all involved) a lot of cars, not a lot of parking, and tons of rideshare- and for-hire cars.
That company is It’s Electric, and their solution is a discreet, sleek-looking, silver charging post installed curbside. When you sign up, you get a portable plug to keep in your car, something that’s already common in Europe. It’s a far more elegant solution than the bulky frames and wires you see elsewhere.
But It’s Electric’s big innovation isn’t just the charger design: it’s where the electricity comes from. And that’s why it seems to be catching on fast as perhaps America’s next great urban charging solution.
“We really feel like we've cracked the code, and a lot of cities are agreeing,” Tiya Gordon, the company’s co-founder and Chief Operating Officer, told me recently.
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🛻 It’s Electric’s Big News:
This week, the company announced it’s been selected by Los Angeles to build 90 new public curbside charging ports over the next 12 months.
The first 15 chargers will open in November and December, across Koreatown. They replace the shuttered BlueLA carshare parking spots.
As with everything It’s Electric does, these are slower, Level 2 EV chargers. They’re ideal for longer parking, neighborhoods and overnight charging, just as homeowners enjoy.
That brings It’s Electric’s presence to five cities: Boston, San Francisco, Detroit, Alameda, and now LA. More announcements are coming.
LA drivers who would like to receive their cable can join their waitlist—same with property owners. (More on that in a second.)
“We have permission to operate in nine different cities right now, and that's a really big number for us,” Gordon said.
Here’s how they did it.